The "ART" of Plagiarism

So much of what this and other industry publications are about is the encouragement to steal. That's right, I said steal! Steal our ideas, steal our plans, steal our thoughts about what the business of balloons has to offer. We're like P.T. Barnum who gave everything away in the name of publicity.

However, the thievery we can all accept is but a far cry from a very real and deliberate crime. The crime of plagiarism is an indiscretion of enormous proportions in our world today. Too often individuals or whole companies take credit for someone else's hard work and original thoughts. Any time you show pictures from a magazine or Web site that you do not own or have permissioon to use and call it your own, you are committing a crime. The crime perpetrated may seem petty. One may not even think they have done anything wrong, but they have.

Want some real life examples of plagiarism?


The names have been changed to protect the guilty!

Highway Robbery - Over the internet there are so many, many images to see from countless web sites. Unfortunately, cruising the web will have you sailing into stormy images taken from magazines (like this one), manufacturers brochures, even images from other web sites. I spied ABC Balloons from a northeastern state showing a number of original pieces blended very nicely with pictures from BALLOONS & Parties Magazine and other publications, as well. No credit was given for these images which gives ABC Balloons all the credit they DO NOT deserve. Shame on you ABC Balloons! Saving the worst for last...

Several years ago my retail company was exhibiting at a party showcase. One of my customer's, whose party we would soon be decorating, approached me at our booth looking very upset. She asked me if our company created all of it's own decor. Of course, I replied, and I reminded her of her visit to our warehouse where she had seen centerpieces being made. I asked her why she seemed so concerned. She told me I had better go visit the booth for XYZ Balloons, as they had a number of pictures in their portfolio that looked exactly like mine.

I ran (I did not walk) across the showroom floor to the booth for XYZ Balloons. Carefully browsing through their portfolio, I found dozens of purchased photographs and magazine clippings being touted as their own work. Practically their entire portfolio consisted of published photographs of my work, manufacturers studio photographed pieces, images from advertisements and do you know what else? They were showing your work, too! All the while XYZ Balloons was taking full credit for having designed and created this decor - both yours and mine!! I must tell you, this situation made me angry and upset, but I calmly talked to the husband and wife team at XYZ Balloons. I explained to them who I was, how I felt and what I needed them to do. I asked for our materials to be removed from their portfolio and I asked for a few of yours too.

I can assure you, this type of problem occurs every day. My solution probably was only a temporary stop-gap against XYZ Balloons. Though I hope not, they may still be pilfering all of our ideas and claiming them for their own. If I may speak for us all...give credit where credit is due. Steal my ideas, but let your customers' know the designs are mine. Cut pictures out from this and other publications and store them in a book of ideas. My Idea Book is clearly labeled for all to see.


For many years I have not cut and pasted single pictures with no names or captions to view. I have chosen to rip out entire pages of many publications and store them in my Idea Book. This gives my customers an opportunity to clearly see and understand that I can re-create this work, but the design is of someone else's creation.

Help raise the Art of Plagiarism above a crime of self-centered convenience.

Perhaps the etiquette of creativity is to (from time to time) embrace someone else's ideas and improve on them or re-construct those ideas with one's own artistic flair and plans for success. This process of creating and re-creating bypasses the plagiarism issue in an appropriate and professional manner. Try it - your business and your clients will appreciate your efforts.

2008 Goodbye, Good Riddance

You can’t possibly think we need anything other than a great big SO LONG to 2008. It can’t leave fast enough. All the troubles and woes of a world in a complete tail spin. I think we should all pretty much be car sick by now, don’t you??

So, what do we do? What on earth do we do? Well, for one thing we have got to hang on. Wait the storm out as best we can. That, of course, is so much easier said than done. But what else can we do? Most all of the “experts” have got this world crisis all wrong and I suppose that’s why we are where we are today. We listened to the experts and now we see they really haven’t a clue as to what to do. Just hang in there baby!

Second, we have got to position our own businesses as an ANSWER to the crisis. What’s that you say? “Mark, are you mad??” Well, maybe, but aren’t balloons the most cost effective way to decorate, to celebrate, to commemorate? Flowers be damned, Props? No way. Balloons are the way to go!! Celebrations will go on. Less of them to be sure, but they will take place. Birthdays, anniversaries, weddings, corporate affairs and holidays will still be events that occur. We may all wish to be more subdued in how we celebrate, but what is life without even a small bit of revelry?

Balloons will help everyone keep things in perspective as we must show the public we can still celebrate in a cost effective way. Creative balloon work will make your customers appreciate the true value of balloons and make your business have an increased value to those customers.And in today’s (and tomorrow’s) economy isn’t absolutely everybody looking for VALUE in everything?

Balloons – colorful, wonderful and a true value for everyone!